Local SEO Strategy
A website that only serves needs in a specific town or city should focus search engine optimization strategy locally. In lay terms, this means that it should make itself easily searched online by potential customers from its locale.
This is the kind of SEO that will best profit a local business. The following are some ways on how to implement it.
Local SEO Techniques On-page
Optimizing on-page means gearing meta tags and the page content to be search engine friendly. For an SEO campaign to focus locally, this entails using geographically-relevant keywords. Good, effective keywords in this category can be found through research. Regardless, the overall objective of any SEO effort remains the same in practicing this technique. The ultimate goal is still to gain search engine visibility and maintain quality content to attract visitors.
We all know that link building is one of those tasks that need doing but it’s time consuming and boring. The truth is that it doesn’t have to be boring; today I’m going to share with you some creative ways you to use to build links.
1. Design a template or script
If you are a web designer you can make WordPress templates and then give them away for free. There are many sites which allow you upload your work there for free. If your work is good you will get plenty of people to download and use it. It may take you a whole week to design one template, but once the work is done it will be there to get you links for the years to come. This idea also applies to programmers. You can build a simple useful script and then share it.
Search engine optimization figures prominently among the many skills in the freelance web writer’s toolbox. In order for a writer to get clients to write for, and advance, he or she must understand that in the internet, SEO and writing careers go hand in hand.
SEO concerns itself with one primary goal as far as writers are concerned, which is to favorably position articles in the results lists of search engines. An article that is easily found by prospective readers will gain popularity not only with web users, but also with the browser programs themselves. Typically, these search engines will return an article more often in its results for relevant searches if the article is read by more people. This directly benefits the website which contains that article, but in reality a good piece of content will go a long way for the writer as well. For one, a written piece reflects the skill of the writer. If he or she consistently produces great pieces that engage readers, pretty soon the word will come out that this particular writer is skillful. The news may reach potential clients looking for someone to come up with articles for their website, and two ideas will form in their heads. One is that the writer in question will be able to come up with beautiful content that will magnify the prestige of their websites. The second is that the writer gets read by more people, and having his or her articles in their website will attract people. Both ideas have one effect in common, and that is career advancement for the freelance writer.
If you are the type of WordPress blog owner who allows visitors to comment, then it quite naturally goes without saying that you will need at least one or more good plugins that help in doing so. The plugin(s) should be easy for the visitor to access and encourage comments. Now, with it being the WordPress platform, there are obviously plenty to choose from. In this article, we will go into four of the ones we consider to be among the best.
In the development stages of a new website, one of the first steps that can undertaken to render it optimized for search engine queries is to use spider-friendly code. This code refers to the HTML coding of the website, which is the portal through which a search engine spider accesses and reads its content. By accessing it, the spider picks out the keywords and indexes them along the way, then finally evaluates them. This fact should be put into consideration while the website is still in its nascent stage. To make sure the HTML code is aligned with the biases of search engines, first validate the written HTML with W3C. If it fails the benchmark, then chances are the search engines will encounter errors when displaying the website. Making sure to follow the accepted standards will make sure the website operates smoothly and provide users with a stress-free experience while viewing content. The same goes for standard, or XHTML coding. To check for page formatting integrity, the CSS files should also be run through the specific W3C validating application. Doing so will guarantee that your web pages retain their format the way you designed them to look like, as well as being compatible with most popular search engines in the internet. It should be noted that certain applications such as MS Word has HTML tools that are not readily validated through W3C without considerable modification.
A website exists on the internet for a primary purpose, and that purpose is to be visited by users. Achieving this goal requires good exposure and visibility. Every website owner should be aware of these factors. This applies to newcomers in the internet business scene as well, who can employ a number of easily implementable tactics in order to increase a website’s visibility and thereby drawing more web traffic to visit it.
However, before plans are made on how to go about accomplishing this objective, the up and coming website owner should first set reasonable milestones that will help gauge the success of the campaign. One such milestone should involve a certain number representing the increase of generic traffic that was directed to the site after a period. To further refine this goal, perhaps measuring the increase in target traffic will give the website a better metric of the campaign’s effect. This target traffic represent the portion of general traffic that needs what your website has, like a product, service or specific content. The concept of increasing traffic to a website has been a very common interest of the internet developer communities. So it goes without saying that the topic has been extensively studied and various strategies already formulated over the years. A new website owner would now find him or herself following in the footsteps of pioneers. Therefore, the new individual should take comfort that implementing the various strategies to make a website better in terms of visibility, is now an exercise in simplicity because of the work previously done by others. For one, these pioneers discovered that the average person can achieve the goal without specialized training of some sort, and even extensive website knowledge is not required. Another good news is that these proven strategies are very cost-effective, needing virtually no finances to power them. All that is needed, really, is some good old-fashioned work and devotion to the task.
The quality of web hosting is one of the main factors that will influence the search engine optimization of a site. Your site’s search engine ranking will be influenced by the web hosting company you select, as well as the kind of hosting plan you buy. Here are some of the factors which can have a negative impact on your site’s SEO.
- Slow server speeds
Most search engines take into account the loading speed of your pages when ranking a site. Sites which appear high in search engine results are those that have fast loading pages. If your web host has slow server speeds, your site is likely to have a poor ranking.
- Shared hosting
Though it is considered an economical option, shared hosting can be very risky. Shared hosting is a kind of hosting where several websites share the same server. This implies that all the sites also share the same IP address. Therefore, if your site is hosted on the same server with another site which engages in spamming practices, the server IP might end up being labeled as spam. This will have an adverse effect on your site’s search engine ranking.
‘Downtime’ refers to the duration when your site is not accessible. This may be due to an error, routine server maintenance, or any other reason. Downtime is one of the factors that influence how search engines rank a site. If search engine robots cannot access your site often due to downtime, the ranking of your site will drop significantly.