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How to Promote your Online Business Directory?

Many people get started off with their online business directory but one of the biggest mistakes they make is letting it just sit idle. Businesses will not just come like that to get their listings posted; you need to work on that as well. It is important that you work on promoting your business directory so it can reach out to businesses. There are several businesses that are searching for directories where their name and link can be added so their search engine ranking can improve and the targeted customers can be reached more easily. Luckily, there are few ways you can use in order to promote your online business directory.

 

We all know what social networking is but the benefits it has for online businesses today are mostly unknown by many. Literally millions of people on daily basis use social media websites in order to share and communicate with each other. Social networking today is surely at the peak; you can easily reach to numerous businesses and people through this channel. Some of the most popular social networking websites today to use will include Facebook, MySpace, and Twitter of course. You can easily get on these websites and promote your business directory telling other businesses the benefits of getting listed in your directory. A link can be added as well so people who are interested can easily get to your directory and get their link and business information listed. Also, you can make use of relevant message boards, chat rooms, and appropriate blogs to spread the word out.


Promotional emails are very helpful in this case as well; run a campaign immediately. Make use of your email contacts list or start gathering the email addresses of businesses that you think might be interested in getting listed with your business directory. All the promotional emails you send out can simply highlight all the benefits and other information regarding your business directory that is attractive and helpful to others. Similarly, free press releases can work in your favor too; sending out press releases is very effective and proven way of getting more businesses to deal with you. You can easily get a hold of several free press release services online. Do not forget to add your directory’s URL to the press release plus your contact information as well. The press releases you send out can also be narrowed to particular categories. This way you will only target those businesses that you think have a chance of coming towards your business directory.

 

Another effective method of promoting your business directory is to prepare business articles and get them posted over article directories. There are many popular article directories that you can post your articles to such as EzineArticles or ArticleBase. A profile of your own can be created over these directories where your business directory will get more promotion.
Having an online business directory is a good way to have additional income plus it is also helpful in achieving a better search engine ranking.

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6 Comments

  1. A very intriguing write up! The thing these days is tough has it become to spot the right business directory.

  2. Thank you for the helpful info. My business directory is slowly building and hopefully I can implement your advice to gain even more exposure to businesses.

  3. I do like the way you have framed this particular issue and it does indeed give us a lot of fodder for consideration. Nevertheless, because of everything that I have witnessed, I basically hope as the feed-back stack on that individuals remain on point and in no way embark upon a soap box associated with the news of the day. Anyway, thank you for this superb point and although I do not go along with it in totality, I respect the point of view.

  4. An excellent topic. Nowadays, Promoting a Business directory is easy due to the use of directories in SEO. If a directory has high PR, list or run a banner ad. This certainly drives traffic from business people who would like to list their business in your directory provided you have got a High Page Rank.

  5. Nowdays there are thousands of directories, so promoting a directory isn’t easy…the most important thing is the quality of listings and you just have to know your target group…but the truth is: you cant earn money from a directory if you don’t want to spend some…

  6. I find Twitter and Facebook great for companies that want to promote new offers to there clients and keep them updated, but as for attracting new business owners to my directory, I do not find it that great. I agree with what Giannis said “you cant earn money from a directory if you don’t want to spend some”, the only problem is, advertising costs are expensive if your running a free directory.

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