The Best Backlink Strategies for SEO
Backlink SEO strategies can be instrumental to the success of any given website or blog. A backlink is a clickable item on-page that represents a URL link off-page. Simply put, if the reader clicks on the backlink, he or she will be directed to the page where the link points to. The importance to websites of such links lie in their ability to direct a reader on a particular page to view content found in another page. This has the overall effect of making articles actively-found and read by users who might be interested in them. Without active measures to become reader visible, the only way readers might find them would be if they stumble upon the article when browsing the internet. Good backlinks are ones well-optimized that they help the website containing the link to move up search engine rankings. Such links are the meat and potatoes of marketing online.
The power of backlinks can only be realized if the individual knows how to apply them correctly. The wrong backlink can harm a website instead of enhancing it. To determine which ones are desirable for SEO purposes, will be outlined in the following basics.
Backlink Attributes and the Manner of Presentation are Important
There are two ways to influence the attribute of a backlink. These are by using either the do-follow or no-follow coding to write the link. The do-follow link is useful to SEO because it allows a website to vote for another, by placing its own links on the content of the voted website. Voting is the process of linking to a website, an action that search engines consider in calculating a page ranking. The more backlinks a website has, the more votes it has, and the higher its page rank will be. The no-follow coding, on the other hand, prevents other sites to place their backlinks on the page where the no-follow link is located. This is originally a safety measure against spam links. However, studies on the behavior of search engine algorithms have shown that no-follow links can be used to manipulate page rank.
A user can view if a link has the do-follow or no-follow attribute by using tools in many web-based applications that are specifically designed to do this.
Inbound links are preferred to exchange links. Again, the reason for this has something to do with calculating page rank votes. In a nutshell, an inbound link is desirable because it serves to score a vote for the site while an exchange link is reciprocal in nature. This meant that the two reciprocating websites vote for one another, so little in the way of scoring is gained. Exchange links can still be useful, though, since they can at least direct traffic to a website.
The backlink itself should be founded on anchor text and should not appear visible on the page content, since this will clutter the article’s content layout. The reader will still see the anchor text, which is highlighted to denote the presence of the backlink. Surrounding text can serve as a description of what the anchor text is hyperlinked with. This is easily done using the more popular word processing applications available today.
To further enhance search engine visibility, a tactic that involves making the anchor text as the article keyword is useful. This is the reason why a link should be anchored on meaningful text instead of generic terms saying it contains a link to somewhere else.
Carefully Choose Your Backlinks
In selecting websites to exchange links with, avoid so-called link farms at all costs. Linking with these sites will open the gate for spam and other irrelevant backlinks to eventually find their way into your web page. In addition, some of them even charge sites to link with them. Since search engines are intolerant of websites that spam content of any kind, these farms basically fall under that category. Being linked with one is bad news if the search engines will perceive your website as a spammer as well, and chances are it will get your site blacklisted.
Web pages that boast impressive Google PageRank are the best choices for backlinks. This rating system of Google employs a scale of 1 to 10, with 10 being the highest rank. The search engine rank sites according to its perception of the website in terms of importance and popularity. Although only a few actually receive the rank of 10, this should not prevent a user from adding a backlink to a lower-ranked or even to unranked pages. A good rule of thumb is to use websites with the ranking of 5 as benchmark when choosing backlinks.
Employ variety in selection of websites to link with. Diversify. Do not limit backlinks to one particular type of website, but rather add them to different ones such social bookmarking websites, forums and blog sites. These are all good link choices. Having a backlink to a web page that sports interesting articles is even better, as linking with highly-ranked websites that contain similar content with yours.
Ways to Get Quality Backlinks
Backlinks are extremely useful in helping direct web traffic to a target web location. Well-placed backlinks are appreciated by readers because they make the process of looking for information much easier. Therefore, correct placement and structure are very important.