Using Backlinks in Articles Correctly
Building quality backlinks is an important aspect to improving search engine rankings. These links are essential because a search engine like Google considers each as a sort of vote for the website it links to. These votes can be the moving force that will enable a site to shoot up in the rankings, but there is more to using them properly than simply linking with every other webpage in sight.
In this endeavor, articles can prove to be extremely useful. Articles form most of the information being searched in the internet, and can be effective vehicles to promote a website and whatever it is linking with. Stoking reader interest by way of articles can therefore produce more website traffic than anything else, and being linked to a website with popular articles will have those readers to perceive a linked website as containing similarly interesting content. To access that content simply entails clicking on the backlink added to the original articles.
From a SEO standpoint, this is where the value of articles comes into play. Done correctly, backlinks added to good articles will provide the perfect platform for an optimization campaign. The beauty of this tactic is that it requires very little maintenance compared to the amount of search engine benefits gained.
Learning to use the link title as a backlink is a prime example of link building for SEO purposes. Link titles comprise the actual text within the link. Most word processing applications have tools for creating links out of ordinary text contained in an article. These tools are activated simply by highlighting the text and clicking an icon or selecting the command from a list. A desired URL is then affixed. Alternatively, one can create links from text using simple HTML.
These links can be reasonably promoted by surrounding text that form part of the article body. The hyperlinked words themselves have no significance to the search engines, which rely on the affixed URL to direct the user to the linked page. The users, though, will depend on the visible text to tell them where it leads to. Avoid using vague hyperlinks that do not clearly state what the link is about.
For the website to gain an advantage from the backlink, therefore, will largely bank on how optimal for searches that visible text is. A good objective to consider is for hyperlinks to incorporate a target keyword. Doing this will achieve for the website an increase in page rank, by combining elements of two different approaches in one stroke. This makes for a doubly-effective hyperlink.
For greater effect, a backlink should be easily found by page viewers. The best location to put the backlink in is at the top of the article, or somewhere near it. This way a search engine will interpret the link as having more weight to the entirety of the article than, say, a link placed further away from the top. A reader might find use for a link placed elsewhere, but search engines are required by their programming to put emphasis on the first few sections of articles. However, do not go overboard and cram as many links as can be placed within the article’s first few sentences. The article head will decidedly look unattractive this way. Remember, a good article is all about engine search ability and quality content. Do not add the same URL to several different hyperlinks in the same article. This is wasteful in terms of SEO, and annoying to readers. As long as readers are able to find it in the article, a single link is enough per webpage.
Another way to make backlinks more effective is by using a variety of keywords for different articles. Instead of having the same keywords in, say, twenty articles on a single subject, change the keywords for each. A backlink can then be based upon those various keywords. In a nutshell, it is like having multiple target keywords funneling searches toward a single, backlinked website. The result, of course, is better search engine visibility and page rank.
Cross-links are a No-no
Cross-links are backlinks that are mutually-linked with each other. This connection means two or more web pages, depending on how may links there are. Cross-links are not optimal for two reasons. The first reason is that creating several articles which cross-link with a specific website would give the appearance of a spam operation, which is certainly not popular with search engines. For that reason alone, backlinking a website to its own articles is undesirable. Also, links between different articles owned by the same website do little in the way of increasing page rank.
A good understanding on correct backlink usage will pay off in spades for a SEO campaign. The guidelines outlined above will help a lot in getting backlinks to work for your website.