Why a Good Web Host is Vital for SEO
The quality of web hosting is one of the main factors that will influence the search engine optimization of a site. Your site’s search engine ranking will be influenced by the web hosting company you select, as well as the kind of hosting plan you buy. Here are some of the factors which can have a negative impact on your site’s SEO.
- Slow server speeds
Most search engines take into account the loading speed of your pages when ranking a site. Sites which appear high in search engine results are those that have fast loading pages. If your web host has slow server speeds, your site is likely to have a poor ranking.
- Shared hosting
Though it is considered an economical option, shared hosting can be very risky. Shared hosting is a kind of hosting where several websites share the same server. This implies that all the sites also share the same IP address. Therefore, if your site is hosted on the same server with another site which engages in spamming practices, the server IP might end up being labeled as spam. This will have an adverse effect on your site’s search engine ranking.
‘Downtime’ refers to the duration when your site is not accessible. This may be due to an error, routine server maintenance, or any other reason. Downtime is one of the factors that influence how search engines rank a site. If search engine robots cannot access your site often due to downtime, the ranking of your site will drop significantly.
The following are some steps you can take to correct or avoid the above-mentioned web host-related SEO problems:
1. Choose a host with excellent uptime
Uptime refers to the time when your site is accessible to visitors. You need to look for a web host that offers an uptime guarantee of at least 99.7%.
2. Find a host with a good reputation
All web hosts claim to offer the reliable and top notch services. However, there are that don’t live up to their claims. This is why it is important to choose a web host that already has a good reputation. Visit review sites to find out what customers are saying about their services. Avoid web hosting providers who are plagued with complaints and controversy.
3. Go for dedicated hosting
A hosting plan with a dedicated server is usually more expensive than the shared hosting option. However, it would be advisable to pay more for dedicated hosting since you are assured that your site’s ranking will not be influenced by other sites. Dedicated servers usually experience less downtime and technical problems than shared servers.
4. Consider the location of the web hosting company
The location of the web hosting provider you are considering is very vital for SEO. The IP address of the server can be identified with a specific geographical location. Search engines are therefore likely to display search results with the assumption that your site targets people from that particular location. It would therefore be advisable to find a web hosting provider that is located in the same area as your target audience.
5. Choose a host with high server speeds
If you are currently signed up with a hosting that has slow server speeds, it would be advisable to look for an option with higher speeds. If your site has fast loading pages, your site’s ranking is likely to improve.
Initially, you might not be sure whether your site’s SEO is being influenced by web hosting. Even if it is not obvious, taking the steps mentioned above will enhance your visitors’ experience, and thus enhance your site’s reputation, and increase their chances of returning.