While the race to get to the first page of popular search engines like Google, Yahoo and Bing is on, there are always new algorithms being introduced by search engines to improve the accuracy of search results. The most popular search engine, Google, not too long ago introduced the Penguin and Panda updates to weed out a lot of websites out there that were using negative SEO techniques to gain ranking. So far the results from any SEO efforts has been that positive SEO will always be a long lasting solution to better search engine ranking. Those who use white hat SEO techniques will seldom be penalized when these new updates are rolled out by Google.
Say Goodbye to PageRank and Hello to Google Authorship
Regardless of which black and white animal update is launched next by Google, trust is becoming a bigger factor as each day passes. You may have heard about the importance of Google’s PageRank, which was used to decide how credible a website and its domain are. This PageRank technology is now slowly being overtaken by a new phenomenon called Google authorship. If you haven’t already heard about it, chances are that you have at least seen it in search engine results. You can see Google authorship results when a picture of an author pops up right beside a link in search results.
One of the requirements of building your own website, if you intend for it to be noticed, that is, is to learn about search engine optimization, or SEO. SEO is the tool (and process) web developers use to get their sites to higher ranks on search engines like Google, Bing, and Yahoo. It helps to generate traffic, which generates recognition and therefore sales. Following are some simple facts that will help you along your way of becoming and SEO expert so you can get your website ranking higher and higher on the search engines that weigh so heavily on your success.
There is so much SEO content being shared on the internet but how do you know if the person sharing it is an authority? How do you know if the one giving advice on search engine optimisation on Twitter is not just another wannabe SEO consultant?
If you want to learn more about SEO and keep yourself updated with the latest developments in the industry, here are the top 10 SEO gurus worth following on Twitter. I will not only name them but also describe why I believe their opinions and tips can help you become successful online.
Read more about each of them, follow them, subscribe to their blog and learn everything you can from them.
Backlink SEO strategies can be instrumental to the success of any given website or blog. A backlink is a clickable item on-page that represents a URL link off-page. Simply put, if the reader clicks on the backlink, he or she will be directed to the page where the link points to. The importance to websites of such links lie in their ability to direct a reader on a particular page to view content found in another page. This has the overall effect of making articles actively-found and read by users who might be interested in them. Without active measures to become reader visible, the only way readers might find them would be if they stumble upon the article when browsing the internet. Good backlinks are ones well-optimized that they help the website containing the link to move up search engine rankings. Such links are the meat and potatoes of marketing online.
The power of backlinks can only be realized if the individual knows how to apply them correctly. The wrong backlink can harm a website instead of enhancing it. To determine which ones are desirable for SEO purposes, will be outlined in the following basics.
If you do not know how to market your article, no matter how good your blog post, your efforts can go completely waste. Other than you and the people who have subscribed to the RSS feeds of your site, no one else can come to know about your blog post unless you market it properly. There are several things you should do if you want your reach out blog posts to maximum audience. Here are the 7 things you should do after publishing a blog post:
Resubmit Your Sitemap
When you resubmit your sitemap, you are actually informing Google bots to index your page. This is very important because there is a possibility of someone stealing your content even before it gets indexed. In order to avoid this, you should resubmit your sitemap as soon as you publish a new post.
Negative SEO tactics are being used by rival companies to attack and lower the rankings of a well-performing website. Some of the ways through which negative SEO is carried out includes inflicting malicious code into a website, posting negative content reviews and so on. On the other hand, some website owners may unknowingly or purposely make use of SEO techniques on their own site that can cause their site to lose ranking on SERP.
There are several things you can work up on to protect the ranking of your site. Here are 7 negative SEO tactics that your rivals can use to demote your website’s ranking on SERP: